Commercial and sales in West Midlands

Business development manager jobs in Telford and Wrekin

The 2021 census counted 2,046 residents working as sales, marketing and related associate professionals living in Telford and Wrekin.

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Published figures for Telford and Wrekin

What the official data says about Telford and Wrekin

On the last census, 2,046 people living in Telford and Wrekin were in work as sales, marketing and related associate professionals. It was 2.39% of everyone in work in the area. That count put Telford and Wrekin 11th of 14 areas in the West Midlands, where the middle area recorded 3,137. Sandwell was the next area up.

Full-time pay across all jobs in Telford and Wrekin, every occupation counted together, had a median of £36,532. That is 5th of 14 in the West Midlands, against a regional middle of £35,511. Work of this kind pays £44,103 across the region, which is £7,571 more than the typical Telford and Wrekin job, about 21% above it.

Sales work is spread across every industry, so the useful industry question is how big the local job market is at all: Telford and Wrekin has 91,000 employee jobs in total, across every industry. That makes it the 13th largest of 14 job markets in the West Midlands, behind Walsall.

Residents in work as sales and marketing associates (SOC 355): 2,046
Median full-time pay for sales and marketing associates across the West Midlands: £44,103
Sales and marketing associates, share of everyone in work in the area: 2.39%
Median full-time pay across all jobs in the area: £36,532
Employee jobs in the area, all industries: 91,000
Residents of the area in work at the census: 85,493

Reporting period: ONS Census, 2021. ONS Annual Survey of Hours and Earnings by occupation, 2025 provisional. ONS Annual Survey of Hours and Earnings, 2025.

Census counts are people who LIVED in Telford and Wrekin and were in work in that occupation in March 2021. They are not jobs located in the area, and they are not adverts. They are also published for a group of related occupations (minor group 355) rather than for a single job title, because that is the finest detail the census publishes at local authority level. That group covers sales accounts and business development managers, and related sales and marketing associate professionals.

Job counts are employee jobs that exist in Telford and Wrekin, counted once a year by a survey of businesses. They are not adverts, and they are not a measure of how many roles are open. They count a different population from the census figures above, so the two are never divided by one another.

The pay figure for this occupation covers West Midlands, not Telford and Wrekin on its own. ONS does not publish pay by occupation at local authority level at all, so every area in the region shares this number and no narrower published figure exists.

The area pay figure covers every occupation in Telford and Wrekin together. It is the only pay figure published for the area itself, and it is not a pay figure for this role.

There is no industry job count for this role, deliberately. This kind of work happens across every industry there is, so no single industry code describes it, and one picked to fill the gap would look like evidence without being any.

Medians, not averages. Half the jobs counted paid less than the figure shown. What any individual advert pays is on the advert.

The business development manager role

Business development is the part of a company that has a number against its name. You own a pipeline, you are measured on what closes, and the gap between a good month and a bad one is visible to everyone.

Full guide to business development manager jobs

Business development manager jobs in Telford and Wrekin: common questions

How many people do this kind of work in Telford and Wrekin?

2,046 residents of Telford and Wrekin were in work as sales and marketing associates at the 2021 census, which was 2.39% of everyone in work there. That counts people who live in the area, whether or not they work there, and it is not a count of current vacancies.

What does this work pay around Telford and Wrekin?

Across the West Midlands, £44,103 is the median for sales and marketing associates. In Telford and Wrekin itself the median across all occupations together is £36,532. ONS publishes pay by occupation for regions rather than for single councils, so the first figure covers the whole region. What any particular advert pays is on the advert.

Is there much of this work based in Telford and Wrekin?

Telford and Wrekin has 91,000 employee jobs across all industries on the 2024 business survey. Work of this kind is spread across every industry, so no single industry figure describes it. That count is of jobs that exist, not of jobs being advertised.

Where these figures come from

Local occupation figures: ONS Census 2021, table TS064, occupation by minor group, accessed via NOMIS. Contains public sector information licensed under the Open Government Licence v3.0. Dataset page
Industry job counts: ONS Business Register and Employment Survey 2024, accessed via NOMIS. Contains public sector information licensed under the Open Government Licence v3.0. Dataset page
Pay by occupation: ONS Annual Survey of Hours and Earnings 2025 provisional, Table 14 (United Kingdom, four-digit SOC 2020) and Table 15 (work region, three-digit SOC 2020). Contains public sector information licensed under the Open Government Licence v3.0. Dataset page
Local pay figures: ONS Annual Survey of Hours and Earnings 2025, workplace analysis, accessed via NOMIS. Contains public sector information licensed under the Open Government Licence v3.0. Dataset page

Contains public sector information licensed under the Open Government Licence v3.0. Read the licence.

Figures are republished as the publisher released them for Telford and Wrekin. Where a figure is blank, the publisher withheld it to protect a small sample. Nothing on this page is estimated, modelled or filled in from a national average.